Herein lies the real decision for the advertiser. This approach is possible if:
- you have a significant budget to work with so that no campaign is considered limited. (This depends on your account structure/number of campaigns and how big your daily budget is.)
- And you already have an understanding of demand and spending by device.
Who should not do this?
There are a number of reasons why this telegram database users list approach should not be used, the most commonly mentioned are as follows:
- smaller budgets – in reality this may not be possible unless one campaign is mis-budgeted;
- if you’re happy with your current performance in device consolidation, keep doing what you’re doing;
- lack of resources to manage more campaigns.
It’s not for everyone, but never rule out the concept of device segmentation until you’ve reviewed the data.
Why is device segmentation more important than SKAG?
Single keyword ad groups (SKAG ) have been a widespread model in the search industry for many years, mostly used for specific and short phrase ad groups. But it must be admitted that SKAG’s approach is now significantly distorted due to the “relaxed types of compliance” in recent years.
Bottom line: The time and effort required to build a solid SKAG ad group is likely to yield less return than building solid device agent email list segmentation. Digital marketers blame it on search engine algorithms, emphasizing the continued importance of device segmentation in PPC campaigns.
Both scenarios have the same bidding strategy.
The consolidated version was the last four weeks of the campaigns
While the standalone version was the last four weeks of the six-week test. (The first two weeks are used to properly learn the bidding strategy.)
Both time periods were not peak season periods.
The reason the desktop and tablet bw lists budget was set at 37.5% instead of 32.5% (the level of spending at the time of consolidation) was because mobile was theorized to be cannibalizing the budget. So we chose to give it an extra $500 to test this assumpti