Working on improving your main URLs and page experience can provide a significant increase in revenue as traffic improves. According to Web.Dev, several brands have seen up to a 70% increase in revenue by working on their site’s user experience.
Improving user experience.
When it comes to core web vitals ( CWV ), it’s critical to make decisions based on the most accurate data. Best tools the phone number library to estimate CWV:
- Google Lighthouse . This tool provides a rating for a website or URL at any time. This is useful for giving you an idea of where something might be wrong and where to start a deeper investigation. Data type: laboratory data (simulator).
- PageSpeed Insights . Data type: laboratory and field (data from real users).
- CRUx.
- Google Search Console.
- Screaming Frog.
- New Relic.
Work with paid search
While Black Friday and Cyber Monday are the most important retail weekends of the year, it’s important to align your organic search strategy with paid search. It gives your users the most seamless omnichannel experience possible.
Your paid search campaign, like your SEO strategy, should be based on a combination of historical ad performance data and fresh keywords.
Here are some things to keep in mind when planning your holiday season PPC campaign.
- ad auctions during Black Friday and the Christmas season can put a strain on your budget. Be careful when choosing target keywords for paid ads.
- Run your sponsored ads before the busy Black Friday and Christmas shopping seasons when there is less competition. This year, holiday shopping starts earlier than usual.
- When running paid social campaigns, don’t forget to align your campaign goals with the relevant funnel stage.
- Don’t forget to set aside a portion of your budget for test ads. Try Tiktok , Google Ads or LinkedIn sponsored posts.
Optimize your company’s Google profile
Whether you’re a small business or a big brand, a Google Business Profile (GBP) can be a significant source of income if properly optimized. Here are some things you can do during the Black Friday and Christmas season to increase your revenue.
- Create a category section for each season. For example, create a category section for your Black Friday products, and when it ends, delete the category and create a new category for Christmas.
- Make sure you include all the necessary information for shipping during the holiday season. This is very important because lack of information can result in bad reviews.
- Create GBP messages (once a week is enough) to inform your audience about upcoming offers, delivery times and other important aspects of your company and products.
- Encourage your customers to leave feedback and always respond to their comments.
Improve digital PR and links
In the days leading up to and during Black Friday, there will be plenty of articles using the phrases “Black Friday”, “deal” or “offer”. It just goes to show how hungry journalists are for Black Friday sales material. Your business should definitely promote your e-commerce business’s Black Friday deals to relevant media outlets in the coming weeks.
Here are some things you can do to get links before and during the holiday season.
- Send a list of your most popular products with photos and prices to journalists who write about Black Friday and Christmas specials.
- Keep in mind that the media will be flooded with Black Friday solicitations, so choose carefully how you tailor your offer and who you target.
- Monitor Black Friday or Christmas related media requests.
- Get together with your team, plan and create good content to promote before and during the holiday season. It could be a report that can be published in the media, a collaboration with an influential person, a PR stunt, an event or something else.
What if your revenue is declining even with the best SEO strategy?
Imagine that your team or yourself:
- you’ve been preparing for the Black Friday and Christmas season months in advance;
- got fantastic national media links as well as great social media engagement;
- developed a good SEO strategy.
You find that your traffic and ranking results are great and you haven’t been affected by any algorithm updates. However, despite all this, you are seeing a significant decrease in revenue.
That is when it is important to evaluate all possible external events and assess what could affect consumer confidence .
A decline in consumer confidence, influenced by the current global economic crisis and the general state of pessimism, is quite common in 2022. You’re not the only one suffering: the demand for brands and agencies to earn the trust of customers is greater than ever.
The good news: Despite widespread pessimism, consumer behavior is showing signs of optimism.
Some might think, “SEO is a great topic for Black Friday. But of all the things SEO is interested in, the economy and the drivers of the economy? Not SEO.”
You’ll need to explain to your stakeholders why despite significant investment in SEO and good results in organic traffic and engagement, tha agent email list you’re seeing a decline in revenue.
Knowing what influences your consumer trust should be careful when brainstorming your content and link campaigns. An insensitive/controversial content, PR or social campaign will, yes, bring links and publicity, but can also destroy a brand’s reputation in an instant.
The task of marketing experts is to evaluate everything that could affect SEO results and thus find and propose solutions. If these solutions are not part of your daily work, delegate tasks and work with other teams.
What to do if the company’s results are affected by factors beyond its control?
The most important thing is to bgb directory focus on communication with stakeholders. For your customers, focus on the following to build trust and confidence in your purchase:
- offers (seasonal offers, gift cards, subscription);
- costs (delivery costs);
- sensitive and creative content and digital PR campaigns;
- work with paid teams.