The Elaboration Likelihood Model (ELM): persuading through authenticity
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral […]
Petty and Cacioppo’s (1986) Elaboration Likelihood Model (ELM) emphasizes in which they think deeply about the message, and the peripheral […]