The phenomenon of long videos is not only seen in fan culture. Video essays, which are usually 25 minutes to an hour long, are also gaining in popularity. Video essay writers cover a wide range of topics, from history and science to fashion and philosophy.
Over the past three years
We’ve seen a steady increase in the email data number of people searching for video essays on YouTube,” said Nicholas Schmidt, Google’s expert on YouTube culture. “Now, this field is growing rapidly as people demand in-depth information about topics they are passionate about.” These essays often help build a loyal audience: authors have found that including long-form videos in their content leads to more engagement with their channel.
Video essays give the creator more space and time to tell a complete story from all points of view. The advancement and availability of video eiting technologies means that they are also surprisingly high quality.
Advertisers love it too
Advertisers are also starting to use longer videos to tell stories and engage viewers. More than 80% of ads that won at least a Silver Lion at Cannes in 2020-2021 were 60 seconds or longer.
“Of course, viewers aren’t just looking for long videos. They’re also happy to watch short videos. But in many cases, simply watching short films leads Gen Z to delve into longer videos with deeper insights, explanations and agent email list analysis. Our latest research shows that 59% of Gen Z watch longer versions videos they find in short-form video apps,” conclude Think with Google.
Advertisers looking to engage Gen Z viewers nee to understand that this group wants a deep
Personalize experience that is relevant to them. “Don’t be afraid to veer away from general content and buying house b into a niche by ensuring your brand is represente around truste expert voices on YouTube. You’ll be surprise how large, niche audiences can grow. Gen Z knows what their passions are – they constantly want to know more about them, and they devote their time to researching them,” experts conclude.